ACC Graduates Myers and Johnston to compete with Molson and Labatt

Darryl Wolski
0
1647

Nonsuch Beer ??? I must admit before doing this story I have never heard of this company,
but to the true beer drinking connoisseurs I am living under a rock, which does happen often.

Neelin and ACC graduates Ben Myers and Ty Johnston, from Brandon, are attempting to compete with some guys called Molson and Labatts to name just a few of the heavy hitters in this field.

“We’re a micro-brewery in Winnipeg that is focusing on European-style beers, with a hyper-focus on Belgian beers. We set out to do two thing…first, we want to build an exceptional experience around beer. All our beers are designed to be cellared just like a wine. We’re the only brewery to use local spring water from an artesian well in Manitoba to brew all of our beer. All our beers are bottle conditioned as well.”

According to Ben, they have no issues with the two big beer companies.  “We want to build a business that makes Manitoba proud.  We’re not worried about the Molsons and Labatts. We are targeting a different type of beer drinker. The craft beer industry is exploding in Manitoba and we’re proud to be a part of it. It’s the rising tide that floats all ships. We’re all helping one another succeed and it’s amazing to see. An example of this is that Barn Hammer Brewing Co (595 Wall St. Winnipeg) is allowing us to brew out of their brewery while we find our forever home in the downtown exchange.”

Can this be purchased at local liquor commissions? “Our Saison is currently available in liquor marts in Brandon and you can expect our Old Ale X in stores before the end of the year if all goes well…our Saison is $12 dollars. It’s a 750 ML bottle. Our Old Ale X will retail at $14”.

What are some of your marketing plans and strategies?  “As far as strategies, our goal is to just continue to make amazing beer and see where it takes us. We believe there is a growing craft beer market in the province. Over time, we hope to expand into other provinces and countries. We’re also very excited to get our own location, which has been in the works for quite some time”.