Christmas Campaign Promotes Acts of Kindness, $14,000 in prizes to be awarded

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Brandon, Manitoba – Christmas is not just a season, but a state of mind, a state of mind that includes goodwill, generosity, and kindness.

Sunrise Credit Union is promoting these qualities this Christmas season through the Rise to the Challenge campaign, where $14,000 in prizes will be awarded following a draw.

Tayona Johnas, VP Wealth and Marketing, is excited to learn about the variety of acts of kindness that will be experienced. “One lucky winner one is going to receive a huge prize package,” Johnas says, “With it, there’s an opportunity to ‘pay it forward’ in a way they may have never done before. This is one huge bundle of blessings!”

After learning about the initiative, more than 100 small businesses in southwestern Manitoba quickly decided to contribute to the prize package. “The diversity of prizes is astounding – from ten yards of gravel to legal services to suitcases to a massage,” says Terri Roulette McCartney, Marketing Manager at Sunrise Credit Union. “We were humbled and pleased not only by the generosity of businesses in our communities, but that they so quickly recognized the value in spreading acts of kindness”.

“Once we learned about Sunrise Credit Union’s goal to spread more kindness in the community this Christmas season, we jumped on board by contributing to the prize package,” says Heather Day, owner of Daydreams Esthetics Spa in Brandon. “We hope that the winner enjoys our contribution or pays it forward to another who could use some
pampering!”

To enter the draw:

1. Stop by any Sunrise Credit Union branch to pick up a ‘kindness card.’
2. Perform three acts of kindness. For example: shoveling snow for your neighbour, donating to a food bank, treating
someone to coffee, donating toys to charity, volunteering or letting someone go in front of you in line.
3. Fill out your ‘kindness card’ with your three acts of kindness along with your name and contact information.
4. Return your ‘kindness card’ to any Sunrise Credit Union branch to enter the draw

The deadline to enter the contest is noon on December 20th. The winner will be announced Sunday, December 22nd, on the Sunrise Facebook, Instagram, and Twitter pages.

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