McDonald’s Brandon Franchisee, Jason Ammar, Creates Annual Scholarship for Local High School Graduate


Brandon McDonald’s franchisee Jason Ammar has partnered with Forrest’s Elton Collegiate to launch the McDonald’s Continuing Education Scholarship, an annual scholarship that will award one Elton Collegiate graduating student $1,000 towards post-secondary education or training.

In his position as a McDonald’s franchisee, Jason Ammar leads with a community-first mentality. He believes everything starts and ends with people. As he took over the franchises of the four Brandon McDonald’s restaurants in early 2022, he brought these principles with him and specifically wanted to find a way to invest in the futures of local youth. This is what inspired Ammar to partner with Forrest’s Elton Collegiate. The inaugural scholarship will be presented this June during graduation.

The four Brandon McDonald’s restaurants create more than 350 jobs in the community, many of which are filled by youth, and many of those youth are students or alumni of Elton Collegiate, making this a natural partnership. Each year, thousands of Canadian youths get their first job at their local McDonald’s, which serves as a springboard to exciting, successful and diverse careers. The growth opportunities are outstanding, and this is what Ammar wants to continue offering to the youth in the Brandon area.

“McDonald’s is a great first job for teens and young adults to build valuable skills in a safe, fun, and inclusive environment,” said Jason Ammar, Brandon McDonald’s Franchisee. “Whether they plan to be with McDonald’s for a long time, or just use their experience with us as a steppingstone, we want to give them the education, training and leadership skills that will be valuable throughout their future.”

The McDonald’s Continuing Education Scholarship with Elton Collegiate is not exclusive to McDonald’s employees. Instead, the intention is to give Elton Collegiate students the chance to pursue their ambitions after graduation, whether that directly involves working at McDonald’s, or not.

“On behalf of Elton Collegiate, I would like to thank McDonald’s Canada for their very generous post-secondary scholarship,” said principal Mark Geekie. “Our students are very fortunate to have another opportunity such as this one to receive help with funding for their continued education or training. We have many students that will be very deserving of this scholarship. Again, we are extremely grateful and thankful for this partnership with McDonald’s.”

Along with the McDonald’s Continuing Education Scholarship, Ammar has spent his first few months getting involved with the local community. He is a sponsor of the Brandon Wheat Kings, Westman Dreams for Kids McDonald’s Classic, and plans to help raise funds for Ronald McDonald House Charities Manitoba.

He is also looking to hire over a dozen people in the Brandon market.