Ralph “Raccoon” Carney has assumed the role of Program Director at 94.7 Star FM and
91.5 Q Country.
Ralph has been in the “Broadcast and Communication Game” for many years. He started in the late 70’s behind the mic’ as a “Screaming Rock Jock”, doing evenings on Vancouver’s legendary 14 CFUN and later shifting to drive on 73 CKLG, all-the-while setting Canadian ratings records that have never been broken on both stations. In the 80’s, he added Television Host in Vancouver and Winnipeg to his CV. As a Voice Actor, he applied his vocal talents, (And still does), to commercials aired in every English-speaking country on the planet, voicing radio and tv spots for hundreds of clients, more memorably including: K-Tel, (Yes! He was their voice for 34 years), McDonalds, Safeway, Boston Pizza, United Airlines, Esso, All Seniors Care, General Motors and many more.
Rarely content with the status quo, Rac’ broadened his broadcasting aspirations to include radio programming; helping radio stations and their personalities find their audience and shape their presentation. Always searching for ways to “Monetize the Media Magic”, his promo’ concepts like: “Good Guys Wear White”, (Later renamed the Winnipeg Jets “Whiteout”), changed the sales promotion landscape. That led to a stint in broadcast marketing which took Rac’ to Palmer Jarvis Advertising with the goal to create a dedicated Sales Promotion Service. In turn, that spawned a strong relationship with Canada Safeway’s management team who convinced him to open his own boutique advertising and production agency. Ralph Carney Communications went on to generate brand and product-focused creative for Safeway and a cadre of clients such as: McMillan Bloedel Building Materials, Behlen Industries, Richardson Greenshields, Canada Trust, Captain’s Club Travel, Sobeys’ and many others.
A life-long champion of shaping and sharing powerful “Messaging”, Ralph Carney Communications later evolved into Carney-Albani & Associates, a retail & corporate concept-consultancy. In 2009, Rac’ decided to once again pursue his radio “Hobby”, joining CFRW in Winnipeg to do afternoon drive, then music, and then programming. He programmed CFRW for one book prior to its shift to sports talk, achieving a “Modest” twelve-hundred percent growth in audience in one book. CFRW then became TSN Radio, where he created the operating infrastructure, develop d the brand and imaging, and took the programming reins in 2017 establishing TSN Winnipeg as the most successful property in the seven station TSN radio network. In February, 2021, when BellMedia chose to abandon the TSN Brand in several markets, Rac’ stepped away from broadcasting and began designing and developing integrated marketing communications for select corporate brands, products and services with the Ragtag Communications Group.
But alas, his love of this business and appetite to solve the unique challenges of terrestrial and digital communications…brought him back.
( submitted story)
