2025 Brandon Santa Parade to Light Up Downtown with Holiday Cheer

Downtown Brandon will soon transform into a winter wonderland as the annual Brandon Santa Parade returns on Saturday, November 22, 2025, beginning at 6:00 p.m. The beloved community tradition is expected to draw plenty of residents and visitors eager to celebrate the start of the holiday season.

The parade will wind its way through the heart of downtown, travelling along Rosser Avenue and Princess Avenue, featuring dozens of brightly decorated floats, festive music, and plenty of community spirit. Local  businesses and organizations will once again showcase their creativity with dazzling displays, while children and families eagerly await the grand finale — the arrival of Santa Claus himself.

Each year, the parade highlights a special theme. Last year’s celebration, “Christmas Around the World,” paid tribute to the many cultures and traditions that make up the Brandon community. Organizers promise another memorable theme this season :Winter Wonderland” ensuring a magical experience for all ages.

The event is free to attend, and spectators are encouraged to arrive early to secure a good viewing spot along the route. As always, attendees are reminded to dress warmly, as the evening parade often coincides with chilly November weather.

In addition to the festive floats, the Canada Post food drive will take place during the parade. Volunteers will collect non-perishable food items to support the Brandon Christmas Cheer Board, helping local families in need during the holiday season.

The parade’s festive lights, music, and family atmosphere make it one of the most anticipated events of the year in Brandon. From young children waiting to see Santa to adults enjoying the nostalgia and sense of togetherness, the parade truly captures the spirit of the season.

So bundle up, grab a hot chocolate, and head downtown on November 22 to take part in one of Brandon’s most cherished holiday traditions — the Brandon Santa Parade.