The holiday season will officially begin in Brandon on Saturday, November 23rd, 2024, as the much-anticipated Brandon Santa Parade returns to light up the streets of Downtown. This year, the Parade is proud to present the theme “Christmas Around the World”, celebrating the cultural diversity of Brandon and bringing our many communities together to share in the holiday spirit. The parade will begin at 6:00 PM, promising an evening filled with festive floats, music, and, of course, the much-awaited arrival of Santa Claus himself. With many spectators expected to attend, the Parade continues to be a cherished tradition that unites families, friends, and neighbors in the celebration of the season. The Parade will feature a wide range of floats and performances showcasing holiday celebrations from different cultures, adding an extra layer of magic and wonder to this year’s event. Float Registration Now Open! Registration is now open for those who wish to enter a float in the Parade. Participating is easy! You can register your float online by visiting brandonsantaparade.com. There is an option for electronic submission or, if you prefer, you can print the form and submit it via email paradebrandon24@gmail.com or drop it off at the Dome Building, located at 1200 13th Street, Brandon. A black mailbox is available outside the building for your convenience. Don’t miss the chance to showcase your creativity and join in the festive fun! Parade Route and Road Closures The parade route will start at 6th and Rosser and run west on Rosser to 17th Street then back east on Princess. Spectators are encouraged to arrive early to secure their viewing spots and enjoy the festive atmosphere that will take over Downtown Brandon. Support and Sponsorship Opportunities The Brandon Santa Parade is made possible by the generous support of local businesses and community sponsors. Businesses interested in sponsoring the event or contributing in other ways are encouraged to contact the Parade organizing team for more information. Sponsorship packages are still available at various levels. For more information on how to get involved, visit brandonsantaparade.com or email paradebrandon24@gmail.com. Join Us for a Magical Evening The Brandon Santa Parade is not just an event – it’s a celebration of community, togetherness, and the joy of the holiday season. Mark your calendars for Saturday, November 23rd at 6:00 PM, and join us downtown for an evening filled with festive fun, twinkling lights, and holiday cheer from around the world!

Westman Communications Group (WCG) has been awarded $8 million from the Canadian Radio-television and Telecommunications Commission’s (CRTC) Broadband Fund. This funding can potentially be used to bring fibre-based Internet to 16 rural communities in Manitoba, positively impacting nearly 1,500 households. “We are taking action to help ensure that all Canadians have access to high-speed Internet,” said Vicky Eatrides, Chairperson and Chief Executive Officer, CRTC. “The projects announced will bring fibre Internet to 16 rural communities in Manitoba. This will improve access to health care and other government services, support small businesses, and create new economic opportunities.” The Canadian Radio-television and Telecommunications Commission (CRTC) launched the Broadband Fund in 2019 to help connect rural, remote, and Indigenous communities across Canada. Funding from the CRTC Broadband Fund is contributed to by large Canadian telecommunications service providers and is not derived from taxpayers. This additional funding will aid WCG in building over 300 kilometres of transport fibre infrastructure, further expanding the availability of reliable and high-quality Internet service. “The ability to bring fibre-based technology to more communities can allow for improvements to communication capabilities. It enables businesses to grow and participate in the global economy and helps to improve essential services such as health care,” said Eagle J. (Bud) Keys, President and CEO of WCG. “High-speed Internet is essential to community growth and sustainability. As a local Manitoba Cooperative, we are dedicated to connecting the Manitoba area and would like to thank the Federal Government for their shared commitment to our goal." WCG services over 80 communities and will continue to ensure that under-served areas receive the connection typically reserved for major urban areas. To learn more about WCG and the services they offer, visit www.westmancom.com.

The Keystone Centre is excited to announce a partnership with McCain Foods and Westman Communications Group to introduce 100% recyclable aluminum cups to all concession stands and bars in Westoba Place for the upcoming hockey and special events season. Starting this fall, fans attending events at the Keystone Centre will be able to enjoy their favourite beverages in eco-friendly cups that not only reduce waste but also provide a unique brand experience. Each cup will feature the logos of all three partners - McCain Foods, Westman Communications Group, and the Keystone Centre - as well as a QR code directing fans to a one-stop hub for ticket purchases, 50/50 tickets, and more. "We are thrilled to partner with McCain Foods and Westman Communications Group to bring this innovative and sustainable solution to our venue," said Connie Lawrence, CEO of the Keystone Centre. "As we continue to work on elevating the fan experience at the Keystone Centre, we are committed to finding new and creative ways to reduce our environmental impact. This partnership allows us to do just that, by introducing a premium product that is also better for the planet. We believe that by working together, we can make a positive difference in our community while also providing our fans with an unforgettable experience." The new aluminum cups will be used at all hockey games, concerts, and special events held at the Keystone Centre throughout the season. Fans will have the opportunity to scan the QR code on the cup using their mobile devices to access exclusive content, including ticket offers, 50/50 tickets, and more. “McCain Foods is proud to partner with the Keystone Centre and Westman Communications Group on this initiative," said Diego Fernandes, Plant Manager of McCain Foods Carberry. "We believe that sustainability is important for our business and for our community, and we are excited to bring this innovative solution to the facilities many attendees." “Westman Communications Group strives to improve eco-sustainability across the Westman region,” adds E.J. (Bud) Keys, CEO & President of Westman Communications Group. “I am heartened that the Keystone Centre shares our vision in our eco-awareness and is proud to partner with them on the Aluminum Cup initiative. Our cooperation in environmental awareness is key to ensuring a greener Westman.” Fans can check out the brand new aluminum cups at the upcoming Brandon Wheat Kings home games October 4th, and 5th, and at the return concert starring Sawyer Brown with Shenandoah and special guest George Fox, October 27th.

Photo: Sloan Facebook Sloan, the iconic Canadian rock band from Halifax, is scheduled to perform at the Western Manitoba Centennial Auditorium (WMCA) in Brandon on Friday, January 17, 2025. The concert will begin at 7:30 PM. Sloan, known for their 30-year career filled with catchy power-pop tunes, has built a reputation as one of Canada's most celebrated rock bands. They've been instrumental in shaping the Canadian East Coast alternative scene and have garnered numerous accolades, including nine Juno nominations and a win for Best Alternative Album in 1997. Notable singles include Motor City Maniacs, The Rest of My Life, and Underwhelmed Tickets for the show can be purchased through the WMCA box office​ here.

Vincent Massey High School is thrilled to announce its upcoming musical production of Grease: School Edition, which will take the stage on November 7, 8, and 9 at the Western Manitoba Centennial Auditorium. Grease is one of the most beloved musicals of all time, and this special School Edition brings all the energy, romance, and 1950s rock ‘n’ roll charm to the stage. Set at Rydell High School, the show follows the whirlwind summer romance of Danny and Sandy, as they, and the Rydell High School gang navigate the ups and downs of teenage life, love, and friendship. With hit songs like "Summer Nights", “We Go Together” and "Greased Lightnin'", Grease: School Edition is sure to delight audiences of all ages. The talented students at Vincent Massey High School have dedicated their passion and energy to bringing this iconic production to life. Showcasing the diverse abilities of our students, both on stage and behind the scenes. The performance features standout roles by Cash Laluk as the charismatic Danny, Dannah Pentney as the captivating Sandy, and Veronika Hrytsenko as the unforgettable Rizzo. With a cast of 45 and a crew of over 100 students, we invite you to enjoy the results of their tremendous hard work and creativity. Showtimes: • Thursday, November 7 at 7:30 pm • Friday, November 8 at 7:30 pm • Saturday, November 9 at 7:30 pm Tickets are priced at: • $20 for adults • $15 for students and seniors • $12 for children under 12 Tickets can be purchased online through the Western Manitoba Centennial Auditorium at www.wmca.ca or by calling 204-728-9510