Sunrise Honoured at AmpliFI Awards

Brandon, Manitoba – Central 1 Credit Union (Central 1) announced the winners of its first
annual AmpliFI Awards at its Momentum 2019 conference on Monday, and Sunrise Credit
Union was honoured to be one of the five recipients.

Sunrise Credit Union won the Supercharge Award for Best Campaign for an organization that
has gone above and beyond to reinvent their customer acquisition strategy using Central 1
products and services.

The Sunrise Supports Small Business campaign ran in September and October of 2018. The
strategy of the campaign was to grow awareness of our business services among the
communities we serve and to acquire new business members. The campaign involved social
media, bus shelter ads, in-branch TV ads, newspaper and radio ads. As well, some business
members recorded a simple ‘selfie’ style promo video that was distributed on social media
channels and was played at a Chamber of Commerce luncheon. The campaign resulted in a 35 per cent increase in new commercial accounts.

VP of Branch Operations Ted Billeck and Marketing Manager Terri Roulette McCartney
accepted the award on behalf of Sunrise at the conference.

“We opened our advertising platforms to our small business owners, kind of like a pay-it forward-thank-you,” said Marketing Manager Terri Roulette McCartney, “While we improved
our relationships with our current members, non-members quickly realized the value to them
joining Sunrise as well.”

The AmpliFI Awards honour financial institutions that have focused on delivering an innovative
technology-focused solution, customer acquisition strategies, or financial institutions that have given back to their community beyond a monetary contribution.