Brandon First searching for new champion


After more than three years at the helm, Jackie Nichol has decided to leave her post at Brandon First, which leaves the organization searching for a new Executive Director.

Brandon First is non-profit organization that started in 2003 by local community members who were so passionate about event tourism that they formed a group to focus entirely on bringing events to Brandon.

The goal of the organization is to promote Brandon as a host city and to work with event organizers to ensure their events are as successful as possible. Data and research has shown that event tourism has a positive impact on the economy and community pride.

Nichol has largely been the face of the organization, proactively promoting the City of Brandon as a host city, highlighting the venues and resources that we have here. She said that the decision to accept a new position at Brandon University is bittersweet.

“Brandon First is my passion and is very near and dear to my heart. I come from an events background, so it has been a hard decision for me, but one that I was poised to make at this point in time for me professionally,” said Nichol.

“I loved what I do here and I love what the organization stands for and I work with an amazing group of people. The volunteer board is set to do some great things in the foreseeable future and they are very committed to continuing the momentum that we have right now. Brandon First is in a great position, so we don’t want to lose any of that.”

The group currently operates under a 12-member board of directors and is supported by the City of Brandon, Travel Manitoba and over 50 stakeholders.

For more information on bringing an event to Brandon or upcoming events, visit: