Brandon Indigenous Tourism has a new identity


Brandon, MB – In association with the Brandon Urban Aboriginal Peoples’ Council, a new Brandon Indigenous Tourism logo has officially been unveiled.

The Brandon Indigenous Tourism logo was created to uphold the acknowledgement of embracing the Indigenous story of our community, peoples and land. Brandon is located on Treaty 2, the unceded Territory of the Dakota and homelands of the Metis Nation.

The logo is shaped in the form of a medicine wheel that embodies the four directions (north, east, south and west) and is represented by the four colors (red, yellow, white and black). The logo is also shaped in the form of a compass as it provides direction and a sense of adventure and navigation through history.

The story of First Nations is represented by the tipi embraced by two trees on the land and the Metis are represented by the Infinity symbol that is expressed in the shape of the Assiniboine River and its many twists and turns.

The image of the logo tells of a story that is often found in most urban centres and asks the question; what is the origin story of the land? Here you will see the city of Brandon in the background as the Indigenous learning experience is showcased in the forefront and offers a teaching and understanding of Indigenous history, peoples and importance of recognizing land and water.

“In Brandon, Manitoba we have embraced the ancestral story of the land and give recognition to the history of the land and Indigenous peoples who originated here in Southwestern Manitoba on the crossing of Treaty 1 and Treaty 2, homelands of the Metis and a community we call home.” – Jason Gobeil, Aboriginal Community Coordinator

Brandon Indigenous Tourism is created to support local actions and events that educate and open opportunity of building relationships with land, with Indigenous peoples and with each other. You will find many opportunities in Brandon to learn from the community with National Indigenous Peoples Day, Honouring the Good Road Gala and commemorative walks for Orange Shirt Day and Sisters in Spirit just to name a few.

The logo is already showcased at the Brandon & Region Tourism Centre along with indigenous tourism publications for anyone interested.