Brandon Wheat Kings Foundation Announces Trans Canada Brewing Co. as Presenting Sponsor of the 50/50 Program for 2026-2027 Season

The Brandon Wheat Kings Foundation (BWKF) is excited to announce a new partnership with Trans Canada Brewing Co., who will serve as the Presenting Sponsor of the Foundation’s 50/50 for the 2026-2027 Season.

The partnership marks a significant step forward in supporting youth, education, and community initiatives across Westman while creating an even bigger and more exciting fundraising campaign for fans.

Beginning August 1, the Fall Progressive 50/50 launches with a Guaranteed $10,000 Starting Jackpot and two exciting Early Bird prize opportunities before the Grand Prize Draw during the Brandon Wheat Kings Home Opener on September 18. The first Early Bird Draw offers $1,000 cash, with ticket sales closing August 9 at 11:59 p.m. and the winner drawn on August 10 at 9:00 a.m. The second Early Bird Draw features a Brandon Wheat Kings Flex Pack, valued at $899 and including two tickets to the Prospect Game. Ticket sales close August 23 at 11:59 p.m., with the draw taking place on August 24.We’re thrilled to be building our new taproom in Brandon and to properly immerse ourselves in the Westman community,” said Emma Houldsworth, Brand & Marketing Leader of Trans Canada Brewing Co. “Brandon has always been a place where we’ve had strong roots, and becoming part of the community in a bigger way allows us to strengthen those connections. Partnering with the Brandon Wheat Kings Foundation is a natural fit because it gives us the opportunity to support local youth and community initiatives while investing in a region we’re proud to call home.

Funds raised through the 50/50 program directly support the Brandon Wheat Kings Foundation’s mission to empower young athletes through education, training, scholarships, and player development opportunities while investing in programs that strengthen communities throughout Westman.

“This partnership is about much more than a jackpot,” said Robbie Zetariuk, Executive Director of the Brandon Wheat Kings Foundation. “We’re so happy to welcome Trans Canada Brewing Co. as our Presenting Sponsor because they share our commitment to giving back. Together, we’re creating more opportunities for youth, supporting education, and making a meaningful impact throughout our community.”

The Brandon Wheat Kings Foundation has become a driving force in supporting educational opportunities and player development while leaving a lasting impact beyond the rink. Every 50/50 ticket purchased helps continue that mission by investing in the future of young athletes and strengthening the communities they call home.

The Foundation is proud to partner with organizations that believe in building stronger communities, and Trans Canada Brewing Co.’s support reflects a shared commitment to making a difference both on and off the ice.

Tickets for the 2026 Fall Progressive 50/50 go on sale August 1. Fans are encouraged to purchase early for multiple chances to win throughout the campaign, culminating with the Grand Prize Draw during the Brandon Wheat Kings’ Home Opener on September 18.