Community Connection: 20 Questions with Bruce ‘Luber’ Luebke


Bruce Luebke is currently the Communications and Content Coordinator for Sunrise Credit Union as well as the South Centre Councillor for the City of Brandon.

Who was your childhood celebrity crush: Alyssa Milano

First Job: Field labourer for neighbour’s potato harvest when I was 14.

Three apps you cannot live without: theScore, The Athletic, Calendar

What movie title best describes your life: As Good as it Gets

Your dream golfing foursome includes yourself and these three former Brandon Wheat Kings: Ron Popplestone, Kelly McCrimmon, Bob Cornell

If you were trying out for Canadian Idol, what would be your go-to song: Baby Shark or Mahna Mahna

What do you do on your days off: Usually play catch-up, whether that’s returning emails or phone calls, yard work, house work, etc. Sometimes, head out of town to a rural community and enjoy a meal at a local restaurant.

What’s your go-to meal when cooking: Anything breakfast related or Creamy Mushroom Chicken Pasta

Which of the following TV shows do you believe you have the best odds of winning: Survivor, Big Brother, The Voice, Guys Grocery Games, American Ninja Warrior, Project Runway or Alone: I don’t watch any of those shows, but I’d have to say Guys Grocery Games. It’d probably be The Voice if I didn’t have to sing.

What’s the last adventure you went on: I attended Softball Canada’s Blue Convention this past April. Aside from that, likely a ‘guys’ trip to Minneapolis to watch the Twins play a couple of years ago.

You’ve got friends visiting Brandon for the first time, where are you taking them: Depends on the time of year, but maybe to a Wheat Kings’ game and then to a non-chain restaurant or lounge like Joe Beeverz or Prairie Firehouse.

What’s the best thing that happened to you last week: Getting birthday greetings on social media platforms or via texts or phone calls. Makes you realize how many people you’ve had some type contact or influence on during your life.

Best tilt you had the opportunity to call during your time as the voice of the Wheat Kings: Simultaneous Wade Belak vs. Chris Dingman and Chris McAllister vs. Colin Cloutier off the opening faceoff in Saskatoon.

What’s one thing most people don’t know about you: I sought out counselling for depression and anxiety a few months after leaving the broadcast industry.

 Describe Brandon in one word: Welcoming

Your fast food guilty pleasure: Taco Bell or Taco Time

You have just won $100,000. What do you spend it on: Paying off my debt(s) and then, if there was any left over, a sports-themed trip of some sort.

A movie you were forced to watch over and over again on the bus during those long road trips that you never want to see again: Fargo

Apart from loved ones, what’s your most treasured possession: My 1971 Chevelle Malibu

Best piece of advice you have been given: You have two ears and one mouth so you should listen twice as much as you talk