BRANDON, MB – Westoba Cred it Union announced to day it is closing its branch at 10th Street and Princess in Brandon, leaving it with three branches in the city and paving the way for additional online and alternative services for it s members.
“Westoba is evolving along with the needs of our members,” says Westoba Board of Directors Chair Jim Abernethy. “Members tell us they want more online and alternative services, as well as more guidance to make better financial decisions. The money we save by closing one branch will allow us to invest in technology and staff development.”
The 10th Street and Princess branch is slated to close this November, and the building will be sold. Westoba will still have a strong presence in downtown Brandon, with more than 80 employees continuing to work at its corporate office. ATM services will also continue downtown.
The current staff at the 10th Street and Princess branch will be deployed to other branches or areas of operation to support member service delivery i n the Brandon area over the short-term. Ultimately, the Westoba workforce will be reduced by between seven and nine full-time positions as a result o f the changes, with some of the reductions being achieved through attrition.
“We are becoming a more nimble credit union —adapting quickly to the changing needs of members and doing business the way they want,” says Westoba CEO Jim Rediger. “Across the financial industries sector, the way people bank is changing. There is increased pressure for more digital channels. We’re committed to meeting member needs by providing mo re convenient services and flexible options, while continuing to build strong long-term relationships through excellent service and quality financial advice.”