Introducing the new Fusion Credit Union
December 19, 2018
DAUPHIN, Manitoba – Fusion Credit Union launched their new brand at a member event today, and backed it up with a new scholarship announcement and special rates for the 2019 RRSP and Term Deposit season.
“We’re thrilled to be introducing our new brand,” says Ron Hedley, CEO.
“Throughout our amalgamation, we’ve listened to our members and our staff, and we are working to create a credit union that serves all our needs, very well.”
The brand, with its tagline, Here for Good, speaks to Fusion’s unique commitment to community. “’Here for Good’ captures who we are and what we stand for,” adds Hedley. “We are here to support our members and to build prosperity in our communities in any way we can. Sometimes that’s offering financial advice to members or supporting local businesses, it can also mean being a good employer, or sponsoring causes that are locally important. We live here, too, so these things are important to us.”
As part of the launch, Fusion announced an increase of the scholarship program for 2019 to $20,000 to commemorate the new, amalgamated approach. Although specifics of the program have yet to be announced, the commitment to the future is clear. “One of the keys to having a dynamic, diverse economy in our communities is to support our young people to develop skills that will keep us innovative,” adds Hedley.
The second announcement is the new ‘Elevator Rates’ for the RRSP season. “One of the ways we show member appreciation is by offering the most competitive rates we can,” adds Hedley. “This year’s rates are particularly strong and we hope members will be encouraged to take full advantage.”
The brand launch event is just the beginning of the full changeover from Vanguard-Catalyst to Fusion. “Over the coming months, our members can expect to see us more prominently in each community as we update and replace the signs in and around the branches and in the communities,” adds Hedley. “And they will see us take a stronger role in offering advice and information, so everyone in our communities can gain greater financial confidence.”