Tim Hortons® Smile Cookie Campaign Supporting the Brandon Area Community Foundation & Westman Dreams for Kids


From April 29 – May 5, 100% of the proceeds from every Smile Cookie sold in Brandon will support the Brandon Area Community Foundation and Westman Dreams for Kids. Celebrating its 28th anniversary, the Smile Cookie campaign has raised more than $120 million for charities, hospitals, and community programs across the country – with a record-breaking $19.7 million in 2023.

Back again for its 28th year, Tim Hortons Smile Cookie Week will support charities in communities across the country – hundreds of Canadian charities, hospitals and community programs are supported through the annual campaign.

“Our annual Smile Cookie campaign launches April 29th and together with the outstanding support of some of Brandon’s best businesses, we hope to make it our most successful year yet.  Along with our guests, we embrace the opportunity to support great causes and truly make a difference in our community one cookie at a time!” Rhonda Pardy, Tim Hortons Westman & Area

For one week, from April 29 – May 5, Tim Hortons restaurant owners will donate the full $1.50 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurant in Brandon or visit http://timhortonswestman.ca/brandon-smile-cookie#brandon-smile-cookie.0 to order online.

In addition to the funds received from the Tim Hortons Smile Cookie Campaign, several local sponsors will be generously matching all funds received throughout the week.

  • April 29th: Guild Insurance Group, Memories Chapel & Treo Law LLP
  • April 30th: Compass Credit Union, Fusion Credit Union, Sunrise Credit Union & Westoba Credit Union
  • May 1st: Brandon Heating & Plumbing & Grand Valley Mechanical
  • May 2nd: Brightside Dental
  • May 3rd: J&G Group (J&G Homes, Jacobson Commercial, VBJ Developments, C&C Rentals & Recreation, Powell Construction, Rona Brandon, Western Concrete Products, Allen & Bolack Excavating)
  • May 4th: Murray Auto Group Centre Brandon

To pre-order Smile Cookies, complete the order form here!

Smile Cookie Campaign Facts

  • In 2023, the Smile Cookie Campaign raised a record $19.7 million across Canada
  • For over 27 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals, and community programs through the Smile Cookie campaign
  • This year, our goal is to be ranked first in the province
  • In 2023, $70,727 was raised in Brandon