Winnipeg, Manitoba – Today the corporation previously referred to as 10552763 Canada Corporation, a partnership of Avana Canada Inc. of Ontario, Fisher River Cree Nation of Manitoba, Chippewas of the Thames of Ontario, of MediPharm Labs Inc. of Ontario, and retailer Native Roots Dispensary announced its name as “Garden Variety,” along with plans to open four stores in Manitoba. One of four organizations awarded licenses to operate retail cannabis stores in the province, the corporation has remained quiet until now about activities and development efforts while conducting intensive research and market analysis before selecting its name, design and retail strategy.
“We took time to learn what Canadians and especially Manitobans were looking for in a retail cannabis experience and developed the Garden Variety with the specific aim of aligning with those needs,” said Ryan Brown, CEO of Garden Variety and Native Roots. “We know from our operational experiences with Native Roots over the past nine years in the US that we must start by asking the right questions of our customers rather than assume we know what they want. Garden Variety is the result of that investigation, and its concepts and design are inviting, comfortable and anything but ordinary.”
As the only current Canadian company with existing expertise in operating adult-use retail cannabis dispensaries, Garden Variety has developed strategic plans for store development in four locations including two in Winnipeg, one in Brandon and one in Thompson. The Manitoba Growth, Enterprise & Trade (GET) authority has reviewed the proposed locations and found them permissible.
Plans include build-out and design elements to ensure a welcoming, relaxed environment for customers seeking a variety of shopping experiences as well as an online purchase and home delivery process. “A great deal of thought and research was done prior to the development of the plans,” said Zubin Jasavala, President and CEO, Avana Canada Inc. “Garden Variety will be comfortable for our customers, break down barriers that might intimidate people from exploration and bring a bit of everyday magic to
the experience of shopping for cannabis.”
Fisher River Cree Nation Chief, David Crate remarked, “Each of the Garden Variety partners brings something special to the table, which makes the company stronger as a whole. We are excited to bring both our perspectives as Manitobans and as an Indigenous nation to this partnership.” Garden Variety will open two Winnipeg stores within the year, launching Brandon and Thompson locations in 2019. Capitalizing on the successful Native Roots experience in Colorado, Garden Variety is taking a conservative approach, building a strong operational foundation with a focus on Manitoba locations. The privately funded corporation, has invested resources in advance strategic development to avoid common mistakes with lessons already learned in Colorado, and get things right from the start.
“We are thrilled to be part of such a talented and experienced team, building a world-class organization from the beginning,” said Pat McCutcheon, President and CEO, MediPharm Labs Inc. Mike Deleary, Executive Administrator for the Chippewas on the Thames Nation, agreed adding, “We see this as the beginning of a long-lasting relationship that will bring valuable resources to our Nation as we look ahead to the future.”