Manitoba welcomes record 11.1 million tourists in 2025 as more visitors from across Canada, the U.S. and the world choose Manitoba

Manitoba welcomed a record 11.1 million visitors in 2025, with visitation increasing from international visitors (up 52 per cent) and visitors from the United States (up 50 per cent), while visitors from other parts of Canada were up by 15 per cent. (See full chart in backgrounder).

These visitors spent a record $2.4 billion, generating almost $450 million in provincial tax revenues and supporting jobs and businesses in every corner of the province. Visitor and visitor spending numbers come from Statistics Canada, which in May 2025 reinstated exit interviews in the international section of the Winnipeg Richardson International Airport. The practice had been paused since the pandemic.

“Tourism is an economic success story that benefits communities across Manitoba,” said the Honourable Nellie Kennedy, Minister of Sport, Culture, Tourism and Heritage. “From our incredible parks, trails and lakes to our cultural festivals, attractions and vibrant cities, Manitoba offers unforgettable experiences. Every visitor helps support local businesses, create jobs and strengthen communities throughout our province.”

While these results are remarkable, many tourism operators and businesses experienced significant losses in 2025, largely due to a record wildfire season. Visitation and visitor spending decreased between April 1 and June 30, however strong growth in the other quarters helped drive these record results, supported by Travel Manitoba’s strategic approach to marketing.

“Our focus has been on high-impact growth across all four seasons,” said Angela Cassie, Travel Manitoba’s Interim President and CEO and Chief Operating Officer. “We benefited from increased investment from the Province in Budget 2025, enabling us to expand marketing efforts in key markets in Canada and the United States, while also increasing our partnerships and presence targeting international visitors. This helped us reach the right visitor with the right message at the right time.”

Cassie noted Travel Manitoba was also able to invest some of its increased funding in a program aimed at strengthening the long-term resiliency of the industry. The Wildfire Resilience Assistance Program (WRAP) provided heavily subsidized value protection kits to eligible tourism operators to protect key infrastructure. The first 100 kits were delivered in spring 2026 and some have already been used to protect property over this wildfire season. Each kit is compatible with Manitoba Wildfire Service standards and includes sprinklers, hoses and a water pump.