Brandon Tourism selects firm to lead tourism strategic plan and place brand development

 Brandon Tourism is pleased to announce that UpHouse has been selected  to lead the development of a new tourism strategic plan and place brand for the city of Brandon. 

Following a competitive procurement process that attracted several highly-qualified firms,  Brandon Tourism has selected UpHouse, a marketing, PR and media agency headquartered in  Winnipeg, MB. Specializing in evoking the emotions that bring people to a place, you can see  their creative storytelling through their work as Travel Manitoba’s agency of record, leading the  refreshed brand and positioning, Canada’s Heart is Calling. 

They’ve helped craft meaningful brands for places as close to Brandon as Clear Lake Country,  and worked with destinations as far-reaching as Tourism Ireland through partnerships with  influencers. 

This project represents a significant step forward in shaping the future of tourism in Brandon.  The tourism strategic plan will provide a clear roadmap to guide growth, investment, and visitor  experience development, while the place brand will define and articulate Brandon’s identity in a  way that resonates with residents and visitors alike. 

“We are excited to partner with UpHouse on this important initiative,” said Lanny Stewart,  director of marketing and communications with Brandon Tourism. “Their understanding of  Brandon’s opportunities and their collaborative approach will help us build a strong, authentic,  and competitive destination brand.” 

Brandon Tourism extends its sincere appreciation to all firms who participated in the procurement process. The submissions demonstrated a high standard of professionalism, insight,  and innovation, and we recognize the significant time and effort invested by each proponent. We  thank all participants for their interest in contributing to Brandon’s tourism future. 

Work on the project will begin in the coming weeks and will incorporate stakeholder  engagement throughout the process. For updates on the Brandon Tourism strategic plan and  place brand project, make sure to follow Brandon Tourism on social media.