Tim Hortons® Smile Cookie Campaign Returns April 27 to May 3 in Support of Local Charities

The Tim Hortons® Smile Cookie campaign is back from April 27 to May 3, 2026, with 100% of proceeds from every Smile Cookie sold in Brandon supporting the Brandon Area Community Foundation and Helping Hands Brandon

Now in its 30th year, the Smile Cookie campaign continues to make a meaningful impact in communities across Canada. Since its launch in 1996, the campaign has raised millions of dollars for local charities, hospitals, and community programs, with funds staying in the communities where they are raised.

During Smile Cookie Week, Tim Hortons restaurant owners proudly donate the full proceeds from each freshly baked chocolate chunk Smile Cookie to local organizations, helping support important programs and services close to home.

“Our annual Smile Cookie campaign is an opportunity for our team, our guests, and our community to come together and support incredible local organizations,” said Rhonda Pardy, Tim Hortons Westman & Area. “With the continued support of our community and local partners, we are excited to make a meaningful impact once again this year.”

Pre-order Smile Cookies online or in-store to support the campaign. Pre-orders are now
available at: https://timhortonswestman.ca/brandon-smile-cookie

In addition to funds raised through the Smile Cookie campaign, several local partners will be supporting this year’s initiative as Partner of the Day, helping amplify awareness and drive community impact throughout the week:

Monday, April 27: Assiniboine Credit Union & Sunrise Credit Union
● Tuesday, April 28: Christie’s Office Plus
● Wednesday, April 29: Murray Auto Group
● Thursday, April 30: Cardinal Capital Management
● Friday, May 1: J&G Group
● Saturday, May 2: Canadian Tire
● Sunday, May 3: Guild Insurance
● Community Partner: Pattison Media

Smile Cookie Campaign Facts
● 100% of proceeds from Smile Cookies support local charities and community groups
● The Smile Cookie campaign began in 1996 in Hamilton, Ontario
● Tim Hortons restaurant owners support hundreds of charities across Canada each year
● Funds raised locally stay within the community